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Customers have more power than ever before. The digital democratisation of society has allowed disruptive businesses to reshape markets. These strengthened consumers require products and services that work in their eyes, and boardrooms must be qualified to accommodate this kind of reality. In line with the Director Commence, marketing requests from forthcoming board members increased by 60%! So , what is the solution for this problem? The answer is marketing. By creating more beneficial campaigns, advertising executives can demonstrate the significance of their operate to the board.